WHY ATLAS?
May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."
Content that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2.
So we began to build divisare not vertically, but horizontally.
Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 20 years of contemporary architecture. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. No "click me," "tweet me, "share me,” "like me." No advertising. banners, pop—ups or other distracting noise.
It is a different idea of the web, which we might call slow web.
Volumes 52, 53, 54, 55 and 56 of DIVISARE BOOKS are devoted to Leonardo Finotti's personal research on some of the most notable works by the Pritzker laureate Paulo Mendes da Rocha.
In this volume, Leonardo Finotti presents one of Paulo Mendes da Rocha's residential projects: Casa no Butantã, designed in 1964, where he lived with his family between the 70's and 90's.
ISSUE #55
September 2017
44 pages - 14.8 x 21 cm
B/W Digital
Staple Bound
Fine Recycled Paper
100 to be sold individually
100 to be sold in the Boxed Set:
“FINOTTI - MENDES DA ROCHA”
ISSN 2532-523X
ISSUE #55
September 2017
44 pages - 14.8 x 21 cm
B/W Digital
Staple Bound
Fine Recycled Paper
100 to be sold individually
100 to be sold in the Boxed Set:
“FINOTTI - MENDES DA ROCHA”
ISSN 2532-523X