WHY ATLAS?
May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."
Content that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2.
So we began to build divisare not vertically, but horizontally.
Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 20 years of contemporary architecture. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. No "click me," "tweet me, "share me,” "like me." No advertising. banners, pop—ups or other distracting noise.
It is a different idea of the web, which we might call slow web.
The others are the artists of the drawing board. Loos is the architect of the tabula rasa. (Karl Kraus)
The twelfth volume of DIVISARE BOOKS presents a short text written in 1910 by ADOLF LOOS, one of the most influential European architects of the late 19th century.
Originally published as 'Architektur', Der Sturm 15, Vienna, 1910; also in Adolf Loos. Trotzdem, Brenner Verlag, Innsbruck, 1931.
ISSUE #12
Second Edition September 2017
First Edition February 2017
28 pages - 14.8 x 21 cm
B/W Digital
Staple Bound
Fine Recycled Paper
100 to be sold individually
100 to be sold in the Boxed Set:
“RED SERIES 1”
ISSN 2532-523X
ISSUE #12
Second Edition September 2017
First Edition February 2017
28 pages - 14.8 x 21 cm
B/W Digital
Staple Bound
Fine Recycled Paper
100 to be sold individually
100 to be sold in the Boxed Set:
“RED SERIES 1”
ISSN 2532-523X